Best of X - Retailtech - The Game Changers
Hello there! This is the BoX Retailtech Blogpost #2 and you are our best friend.
Hence, we'll keep you up to date on what's happening in the fast-changing multi-faceted playground of Retail. Enabling you to be the masterful competitor we know you can be.
We believe that Voice Shopping will be the next game changer.
Let's ask Alexa what she thinks. "Alexa, what do you think will be the next Big Bang in retail?"
Alexa: " Big Bang is a term to describe an event where the universe began at a single moment in time with an intense burst of energy at around 13.8 billion years ago. You are running late. Haha. "
Guess we are not ready for contextual conversations - yet. We'll keep you up to date on Alexa's skills and her guiding role in voice shopping. Stay tuned!
Now let's talk content: To start with, we recommend you to read the pretty insightful article "The Future Of Voice Shopping And Experience". Furthermore, you'll find out why experimenting inside your store is crucial, what key-role Generation Z is going to play in retail and how to be on the front line when it comes to automated customer service processes... enjoy! Interested to get the best articles about Retailtech every week directly to your inbox?
The Future Of Voice Shopping And Experience
As a voice interface starts to become popular in human-to-tech interaction, conversational retailers need to invest in a voice strategy to take advantage of this opportunity. Integrating voice as one of the top channels helps to address complex problems and deliver sensitive, nuanced service. Start by placing your brand where it makes your customers' lives easier. [Retail Touch Points]
Try or Die: 3 Ways Retailers Need to Experiment to Compete
A retail market is a ruthless playground. If retailers want to stay competitive, they must be willing to embrace technology and try out innovative approaches to store formats, space allocation and experiential merchandising. Read this article and find out how leading front retailers are playing this game. [RISNEWS]
Despite Living a Digital Life, 98 Percent of Generation Z Still Shop In-Store
Just as Millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger: Generation Z. Read this study released by IBM and National Retail Federation and get insight into the world of the first "digitally native" group and how to serve more the “always on,” mobile-focused, high-spending Generation Z. [NRF]
Pointy raises $12M Series B to help bricks and mortar retailers fight Amazon
One of the recent problems local retailers have to face is their online visibility for in-store products. Pointy, a startup that offers tech to help bricks and mortar retailers, developed a hardware combined cloud solution that makes your local stock discoverable online. [TechCrunch]
Steps to Successful Automated Customer Service
A meticulously planned strategy that melds human and machine intelligence can reduce wait times, costs and, most importantly, build trust within a customer service process. 80 percent of business executives surveyed say they didn't have a comprehensive plan to automate customer service processes. Best chance to be on the front line and pass your competitors. [MyTotal Retail]